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SEBI/HO/IMD/IMD - POD - 1/P/CIR/2025/104

master_circulars · 1992 · State unknown

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Parent: THE SECURITIES AND EXCHANGE BOARD OF INDIA ACT, 1992 (7c4c1f5343adab106c3a94cafc08a5ecf5957ae7)

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MASTER CIRCULAR SEBI/HO/IMD/IMD - POD - 1/P/CIR/2025/104 July 16 , 2025 To, All Portfolio Managers Association of Portfolio Managers in India (‘APMI’) Sir / Madam, Subject: Master Circular for Portfolio Managers For effective regulation of Portfolio Managers, the Securities and Exchange Board of India ( " SEBI " ) has been issuing various circulars from time to time. In order to enable the stakeholders to have an access to all the applicable requirements at one place, the provisions of the said circulars issued till March 31, 2024 were incorporated in the Master Circular for Portfolio Managers dated June 07, 2024 . Subsequently, various guidelines/directions were issued to Portfolio Managers by way of circulars/letters. In view of the same, the Master Circular dated June 07, 2024 has been updated to include all relevant circulars that were issued on/before March 31, 2025. The instant Master Circular supersedes the Master Circular for Portfolio Managers dated June 07, 2024 . Vide Master Circular for Portfolio Managers dated June 07, 2024, the guidelines/directions contained in the circulars listed out in the Appendix to that Master r Circular were rescinded. In addition, with the issuance of this Master Circular, the guidelines/directions contained in the circulars listed out in Sr. Nos . 37 -39 of the Appendix, to the extent they relate to the Portfolio Managers, shall stand rescinded. With respect to the directions or other guidance issued by SEBI, as specifically applicable to Portfolio Managers, the same shall continue to remain in force in addition to the provisions of any other law for the time being in force. Terms not defined in this Master Circular shall have the same meaning as provided under the relevant Regulations. The extant Master Circular is also updated

Rule TOC

1 · REGISTRATION AND POST -REGISTRATION ACTIVITY
1 · 1. Application procedure for registration as Portfolio Manager 1
1 · 1.1. All entities desirous to be registered as Portfolio Manager, are required to file an online application on SEBI Intermediary Portal (https://siportal.sebi.gov.in) 2 .
1 · 1.2. An applicant is required to furnish the application in Form A as specified in the Securities and Exchange Board of India (Portfolio Managers) Regulations, 2020 ("PM Regulations"), to SEBI for registration as a Portfolio Manager. On receipt of 'Form A', SEBI may seek further information for processing the application . A Any information sought by SEBI has to be responded in detail and supported by relevant documents.
1 · 1.3. The information submitted to SEBI at the time of registration, shall be full and complete in all respects, otherwise it may delay processing of the registration application.
1 · 1.4. Online process for Fresh Registrations and Updation of Information is given in Annexure 1A of this Master Circular 3 .
1 · 2. General Registration Guidelines 4
1 · 2.1. The registration granted to a portfolio manager under Chapter II of the PM Regulations is for the principal office as well as for all the branch offices of the portfolio manager in India.
1 · SEBI/RPM CIRCULAR NO.2 (2002-2003) dated January 14, 2003
2 · SEBI/HO/MIRSD/MIRSD1/CIR/P/2017/38 dated May 02, 2017
3 · Online Process of Portfolio Manager applications dated September 21, 2010
4 · RPM circular No.1(93-94) dated October 20, 1993
1 · 2.2. The portfolio manager shall mention its registration number contained in the certificate of registration in all the correspondence with SEBI, other authorities, Stock Exchanges and the clients of the portfolio manager .
1 · 2.3. With a view to ensuring that all Rules, Regulations, Guidelines, Notifications etc. issued by SEBI, the Government of India and other regulatory authorities are complied with , the Portfolio Manager shall designate a senior officer as compliance Officer, who shall co-ordinate with regulatory authorities in various matters and provide necessary guidance as also ensure compliance internally. The Compliance Officer shall inter alia ensure that the observations made / the deficiencies pointed out by SEBI in the functioning of the portfolio managers do not recur.
1 · 2.4. Correspondence relating to registration and clarifications on Guidelines / Circulars issued by SEBI shall be made only by the principal office of the portfolio manager and not by any of its branch offices.
1 · 2.5. The portfolio managers shall have a code of conduct as envisaged under the Securities and Exchange Board of India (Prohibition of Insider Trading) Regulations, 2015 .
1 · 3. Clarification for Same Group Entities 5
1 · 3.1. SEBI may consider grant of certificate to an applicant, notwithstanding that another entity in the same group has been previously granted registration by SEBI, if the following conditions are fulfilled:
1 · 3.1.1. The entities are incorporated as separate legal entities .
5 · SEBI RPM CIRCULAR NO.1 (2002-2003) dated September 17, 2002
1 · 3.1.2. The entities have independent Board of Directors.
1 · 3.1.3. There is arm’s length relationship with reference to their operations.
1 · 3.1.4. The key personnel and infrastructure are independently available for each entity.
1 · 3.1.5. Each entity has independent regulatory control and supervisory mechanism .
1 · 3.2. It is also clarified that whenever as per the above policy, two entities in the same group are granted registration, any action by way of suspension or cancellation of registration taken by SEBI against one entity, may entail action against other entities of the same group , under the Intermediaries Regulations .
1 · 3.2.1. the same person, by himself or in combination with relatives, directly or indirectly exercises control over both the entities or,
1 · 3.2.2. one is an 'associate company' of another and for this purpose, 'associate company' shall mean 'associate company' as defined under sub -section (6) of section 2 of the Companies Act,2013, or
1 · 3.2.3. where one entity directly or indirectly exercises ' control ' over the other entity and for this purpose, 'control' as defined under the Regulation 2(1)(e) of the PM Regulations shall be referred.
1 · 4. Co -investment Portfolio Management Services
1 · 4.1. 6The Co -investment portfolio management services shall be provided in the following manner:
1 · 4.1.1. A Manager of Category I or Category II Alternative Investment Fund ("AIF") who is also a SEBI registered Portfolio Manager, and intends to act as Co -investment Portfolio Manager and offer Co-investment services through portfolio management route, shall do so only under prior intimation to SEBI.
1 · 4.1.2. Any other Manager of Category I or Category II AIF, who is not a SEBI registered Portfolio Manager, and intends to act as Co-investment Portfolio Manager and offer Co-investment services through portfolio management route, shall seek registration from SEBI as a Portfolio Manager in terms of the PM Regulations. Pursuant to the grant of registration, if such Portfolio Manager is desirous of offering portfolio management services other than Co-investment, the same shall be subject to compliance with all provisions of the PM Regulations including eligibility criteria, and with the prior approval of SEBI.
6 · SEBI/HO/IMD/IMD -I/DOF1/P/CIR/2021/0000000679 dated December 10, 2021
1 · 5. Procedure for seeking prior approval for change in control of SEBI registered Portfolio Managers 7 8
1 · 5.1. The PM Regulations provides that a Portfolio Manager shall obtain prior approval of SEBI in case of change in control in such manner as may be specified by SEBI. Accordingly, it has been decided that all SEBI registered Portfolio Managers shall comply with the following in case they propose a change in control:
1 · 5.1.1. An online application shall be made by Portfolio Manager to SEBI for prior approval through the SEBI Intermediary Portal (https://siportal.sebi.gov.in).
1 · 5.1.2. The prior approval granted by SEBI shall be valid for a period of six months from the date of such approval.
1 · 5.1.3. Applications for fresh registration pursuant to change in control shall be made to SEBI within six months from the date of prior approval.
1 · 5.1.4. 9[Pursuant to grant of prior approval by SEBI, in order to enable existing investors/ clients to take well informed decision regarding their continuance or otherwise with the changed management, the portfolio manager shall inform its existing investors/ clients about the proposed change prior to effecting the same and give an option to exit without
7 · SEBI/HO/IMD -I/DOF1/P/CIR/2021/564 dated May 12, 2021
8 · SEBI/HO/IMD -1/DOF1/P/CIR/2022/77 dated June 02, 2022
9 · Substituted by SEBI Circular No. SEBI/HO/IMD/IMD-PoD-1/P/CIR/2023/8 dated January 10, 2023. Prior to substitution, paragraph 1.5.1.4 read as under:
1 · 5.1.5. In matters which involves scheme(s) of arrangement which needs sanction of the National Company Law Tribunal ("NCLT") in terms of the provisions of the Companies Act, 2013, the Portfolio Managers shall ensure the following:
1 · 5.1.5.1. The application seeking approval for the proposed change in control under PM Regulations shall be filed with SEBI prior to filing the application with NCLT;
1 · 5.1.5.2. Upon being satisfied with compliance of the applicable regulatory requirements, in-principle approval shall be granted by SEBI;
1 · 5.1.5.3. The validity of such in-principle approval shall be three months from the date of such approval, within which the relevant application shall be made to NCLT;
1 · 5.1.5.4. Within 15 [calendar] 10 days from the date of order of NCLT, Portfolio Manager shall submit an online application in terms of paragraph 1.5.1.1 of this Master Circular along with the following documents to SEBI for final approval:
10 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
1 · 5.1.5.5. All other provisions mentioned at paragraphs 1.5.1.2 to 1.5.1.4 of this Master Circular regarding the procedure for seeking prior approval for change in control of Portfolio Managers, shall also apply.
1 · 6. Format of Net worth calculation11
1 · 6.1. Following format shall be followed by Portfolio Managers for calculation of Net worth:
11 · SEBI Circular No. IMD/DOF I/PMS/Cir -5/2009 dated July 31, 2009
1 · 7. Certificate of associated persons in the Securities Markets
1 · 7.1. For employees of Portfolio Managers 12
1 · 7.1.1. The associated persons functioning as principal officer of a Portfolio Manager or employee(s) of the Portfolio Manager having decision making authority related to fund management, shall obtain certification from the National Institute of Securities Markets by passing the NISMSeries -XXI -B: Portfolio Managers Certification Examination as mentioned in the communiqué No. NISM/ Certification/Series-XXI-B: Portfolio Managers (PM) Certification/2021/01 dated June 15, 2021 issued by the National Institute of Securities Markets.
1 · 7.1.2. The Portfolio Managers shall ensure that all such associated persons who are principal officers or employees having decision making authority related to fund management as on the date of this notification obtain the certification by passing the NISM-Series-XXI-B: Portfolio Managers Certification Examination within two years from the date 13 of the notification:
12 · Gazette No. SEBI/LAD -NRO/GN/2021/49 dated September 7, 2021
13 · SEBI Gazette No. SEBI/LAD -NRO/GN/2021/49 dated September 7, 2021
14 · SEBI Gazette No. SEBI/LAD -NRO/GN/2021/49 dated September 7, 2021
1 · 7.2. For distributors of Portfolio Managers 15
1 · 7.2.1. The associated persons, engaged by a Portfolio Manager as a distributor of the Portfolio Management Services, shall obtain certification from the National Institute of Securities Markets by passing the NISM -Series -XXI -A: Portfolio Management Services (PMS) Distributors Certification Examination as mentioned in the communiqué No. NISM/Certification/Series -XXI -A: Portfolio Management Services (PMS) Distributors Certification Examination/2021/01 dated February 16, 2021 issued by the National Institute of Securities Markets.
1 · 7.2.2. The Portfolio Managers shall ensure that all such associated persons who are distributors of the Portfolio Management Services as on the date16 of the notification obtain the certification by passing the NISMSeries -XXI -A: Portfolio Management Services (PMS) Distributors Certification Examination within two years from the date of the notification:
15 · SEBI Gazette No. SEBI/LAD -NRO/GN/2021/48 dated September 7, 2021
16 · SEBI Gazette No. SEBI/LAD -NRO/GN/2021/48 dated September 7, 2021
17 · SEBI Gazette No. SEBI/LAD -NRO/GN/2021/48 dated September 7, 2021
2 · OPERATING GUIDELINES
2 · 1. Guidelines for advertisement by Portfolio Managers 18
2 · 1.1. SEBI has formulated a Code of Advertisement governing any advertisements issued by the Portfolio Managers in connection with their activities. All Portfolio Managers registered with SEBI are required to strictly observe the Code of Advertisement set out in Annexure 2A of this Master Circular .
2 · 2. Maintenance of Clients' Funds in a separate Bank Account by Portfolio Managers 19
2 · 2.1. The PM Regulations 20 states that "the portfolio manager shall segregate each client's funds and portfolio of securities and keep them separately from his own funds and securities and be responsible for safekeeping of clients' funds and securities."
2 · 2.2. With regard to the above, it is clarified that Portfolio Managers may keep the funds of all clients in a separate bank account maintained by the Portfolio Managers subject to the following conditions:
2 · 2.2.1. There shall be a clear segregation of each client's fund through proper and clear maintenance of back office records ,
2 · 2.2.2. Portfolio Managers shall not use the funds of one client for another client ,
18 · RPM circular No.1(93-94) dated October 20, 1993
19 · IMD/DOF I/PMS/Cir -4/2009 dated June 23, 2009
20 · Regulation 24 (14) of the SEBI (Portfolio Managers) Regulations, 2020
2 · 2.2.3. Portfolio Managers shall also maintain an accounting system containing separate client-wise data for their funds and provide statement to clients for such accounts at least on monthly basis ,
2 · 2.2.4. Portfolio Managers shall reconcile the client-wise funds with the funds in the aforesaid bank account on daily basis .
2 · 2.3. With respect to investment in short term Liquid Mutual Funds by Portfolio Managers, it is clarified that pending investment of funds, any short term deployment of funds in Liquid Mutual Funds for the purpose of cash management shall be maintained on the lines as per paragraph 2.2.2 of this Master Circular21 .
2 · 3. Direct on -boarding of clients by Portfolio Managers 22
2 · 3.1. Portfolio Managers shall provide an option to clients to be on-boarded directly, without intermediation of persons engaged in distribution services.
2 · 3.2. Portfolio Managers shall prominently disclose in its Disclosure Documents, marketing material and on its website, about the option for direct on -boarding.
2 · 3.3. At the time of on -boarding of clients directly, no charges except statutory charges shall be levied.
21 · Cir. /IMD/DF -1/16/2012 dated July 16, 2012
22 · SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020
2 · 3.4. The above provisions with respect to direct on-boarding of clients shall not be applicable to Co-investment portfolio management services 23 .
2 · 4. Supervision of Distributors 24
2 · 4.1. The Portfolio Managers shall:
2 · 4.1.1. Ensure that any person or entity involved in the distribution of its services is carrying out the distribution activities in compliance with the PM Regulations and circulars issued thereunder from time to time .
2 · 4.1.2. Pay fees or commission to distributors only on trail-basis. Further, any fees or commission paid shall be only from the fees received by Portfolio Managers.
2 · 4.1.3. Ensure that prospective clients are informed about the fees or commission to be earned by the distributors for on-boarding them to specific investment approaches.
2 · 4.1.4. Ensure that distributors abide by the Code of Conduct as specified in Annexure 2B of this Master Circular .
2 · 4.1.5. Have mechanism to independently verify the compliance of its distributors with the Code of Conduct.
23 · SEBI/HO/IMD/IMD -I/DOF1/P/CIR/2021/0000000679 dated December 10, 2021
24 · SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020
2 · 4.1.6. Ensure that, within 15 [calendar] 25 days from the end of every financial year, a self-certification is also received from distributors with regard to compliance with Code of conduct.
2 · 4A. Collective oversight of distributors through APMI 26
2 · 4A.1 . Any person or entity involved in the distribution of portfolio management services shall obtain registration with APMI.
2 · 4A.2 . Portfolio Managers shall ensure that any person or entity engaged in the distribution of its services has obtained registration with APMI, in accordance with the criteria laid down by APMI .
2 · 5. Clarification on minimum investment amount by clients and schemes 27
2 · 5.1. The Portfolio Managers shall ensure the following:
2 · 5.1.1. To ensure compliance with the PM Regulations, the first single lumpsum investment amount received as funds or securities from clients should not be less than ₹50 Lakh28 .
2 · 5.1.2. Portfolio Managers shall not organize investment portfolios as 'Schemes' akin to Mutual Fund Schemes while marketing their services to clients.
25 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
26 · SEBI/HO/IMD/IMD -PoD -1/CIR/2024/32 dated May 02, 2024
27 · Cir. /IMD/DF/16/2010 dated November 02, 2010
28 · Gazette notification No. LAD -NRO/GN/2011 -12/37/3689 read with Regulations 23(2) of SEBI (Portfolio Managers) Regulations, 2020
2 · 6. Written down policies by Portfolio Manager 29
2 · 6.1. Portfolio Managers shall put in place a written down policy ("policy"), in compliance with the PM Regulations and circulars issued thereunder, which inter -alia detail the specific activities, role and responsibilities of various teams engaged in fund management, dealing, compliance, risk management, back-office, etc., with regard to management of client funds and securities including the order placement, execution of order, trade allocation amongst clients and other related matters.
2 · 6.2. Portfolio Managers shall also put in place a specific policy, in compliance with the PM Regulations and circulars issued thereunder, which shall interalia provide for the following:
2 · 6.2.1. Specific situations (not generic) wherein the orders shall be placed for each client individually or pooled from trading account of Portfolio Manager.
2 · 6.2.2. Scenarios / situations in which deviation from the allotment of securities as intended at the time of placement of order would be permissible, if at all.
2 · 6.2.3. Scenarios, wherein, the Portfolio Manager is required to place certain margins / collaterals in order to execute certain transactions, details on how such margins / collaterals shall be segregated / placed from amongst various clients, without affecting the interest of any client.
29 · SEBI Circular No. SEBI/HO/IMD/IMD -I DOF1/P/CIR/2022/133 dated September 30, 2022 & refer SEBI Letter No. SEBI/HO/IMD -POD -1/P/OW/2023/50456/1 dated December 27, 2023
2 · 6.2.4. Deviations, if any, shall be on account of exigency only and require prior written approval of the Principal Officer and Compliance officer of the Portfolio Manager with a detailed rationale for such deviation.
2 · 6.3. The aforesaid policies as mentioned at paragraphs 2.6.1 & 2.6.2 shall be approved by the Board / equivalent body of the Portfolio Manager.
2 · 7. Fair and equitable treatment of all clients
2 · 7.1. Portfolio Managers shall ensure that all clients are treated in a fair and equitable manner and ensure compliance with the following:
2 · 7.2. Requirements with respect to investments in all instruments: 30
2 · 7.2.1. Portfolio Managers shall constitute a dealing team (DT) which shall be responsible for order placement and execution of all orders in accordance with the aforesaid policies of the Portfolio Manager. DT may include the Principal Officer or the person appointed in terms of Regulation 7(2) (e) of the PM Regulations.
2 · 7.2.2. Portfolio Managers shall ensure that DT is suitably staffed and comply with the following:
2 · 7.2.2.1. All conversations of DT shall be only through the dedicated recorded telephone lines or through emails from authorized email ids.
30 · SEBI/HO/IMD/IMD -I DOF1/P/CIR/2022/133 dated September 30, 2022
2 · 7.2.2.2. Mobile phones or any other communication devices other than the recorded telephone lines shall not be allowed inside the dealing room.
2 · 7.2.2.3. Access to internet facilities on computers and other devices inside the dealing room shall be restricted and shall only be used for activities related to trade execution.
2 · 7.2.2.4. Entry/access to the dealing room shall be restricted to authorized employees as defined in the aforementioned policies of the Portfolio Manager.
2 · 7.2.2.5. There shall be no sharing of information through any mode, except for trade execution under the approved policies of the Portfolio Manager.
2 · 7.3. For equity, equity-related instruments and Mutual Funds units 31
2 · 7.3.1. Portfolio Managers with assets under management of INR 1000 crores or more under discretionary and non-discretionary services, shall have in place an automated system with minimal manual intervention for ensuring effective funds and securities management including order management and allocation of securities to each client.
2 · 7.3.2. The aforesaid system shall inter-alia clearly capture details with respect to pre-order placement allocation as well as final allocation of
31 · SEBI/HO/IMD/IMD -I DOF1/P/CIR/2022/133 dated September 30, 2022
2 · 7.4. Portfolio Managers shall maintain audit trail of all activities related to management of funds and securities of clients including order placement, trade execution and allocation. Further, there shall be time stamping with respect to order placement, order execution and trade allocation.
2 · 8. Cyber Security and Cyber Resilience framework for Portfolio Managers 32
2 · 8.1. All Portfolio Managers shall comply with the applicable provisions of Cybersecurity and Cyber Resilience Framework (CSCRF) for SEBI Regulated Entities (REs), specified vide SEBI Circular no. SEBI/HO/ITD1/ITD_CSC_EXT/P/CIR/2024/113 dated August 20, 2024, including any subsequent directions in this regard .
2 · 9. Valuation of Securities by Portfolio Managers 33
2 · 9.1. APMI shall prescribe standardized valuation norms for Portfolio Managers , same as the corresponding norms applicable to the Mutual Funds. Valuation of the portfolio debt and money market securities by portfolio managers shall be carried out in accordance with these standardized valuation norms prescribed by APMI.
2 · 9.2. APMI shall empanel valuation agencies for the purpose of providing security level prices to Portfolio Managers. Portfolio Managers shall mandatorily use valuation services obtained only from one or more of such empanelled valuation agencies for the purpose of valuation of debt and
32 · Inserted by SEBI Circular No. SEBI/HO/ITD-1/ITD_CSC_EXT/P/CIR/2024/113dated August 20, 2024
33 · Inserted by SEBI Circular No. SEBI/HO/IMD/IMD-PoD-2/P/CIR/2022/172 dated December 16, 2022
3 · INVESTMENTS BY PORTFOLIO MANAGERS
3 · 1. Transaction in Corporate Bonds through Request for Quote platform by Portfolio Management Services (PMS) 34
3 · 1.1. In order to enhance transparency pertaining to debt investments by Portfolio Managers in Corporate Bonds ("CBs") and to increase liquidity on exchange platform, the following shall be followed by Portfolio Managers:
3 · 1.1.1. On a monthly basis, Portfolio Managers shall undertake at least 10% of their total secondary market trades by value in CBs in that month by placing/seeking quotes through one-to-one (OTO) or one-to-many (OTM) mode on the Request for Quote platform of stock exchanges (RFQ).
3 · 1.1.2. In order to ensure compliance with the abovementioned 10 percent requirement, Portfolio Managers shall consider the trades executed by value through OTO or OTM mode of RFQ with respect to the total secondary market trades in CBs, during the current month and immediate preceding two months on a rolling basis.
3 · 1.1.3. All transactions in CBs wherein Portfolio Managers is on both sides of the trade shall be executed through RFQ in OTO mode. However, any transaction entered by Portfolio Managers in CBs in OTM mode which gets executed with another Portfolio Managers, shall be counted in OTM mode.
34 · SEBI/HO/IMD/IMD -I/DOF1/P/CIR/2021/678 dated December 09, 2021
3 · 1.1.4. Portfolio Managers are permitted to accept the Contract Note from the stock brokers for transactions carried out in OTO and OTM modes of RFQ.
3 · 1.2. Portfolio Managers shall ensure that at least 10% (by value) of their secondary market trades in CBs in current month and immediate preceding two months are executed by placing / seeking quotes through OTO or OTM mode of RFQ. For example, for the month of May 2022, the secondary market trades executed in CBs in the months of March 2022, April 2022 and May 2022 shall be considered for the purpose of aforesaid calculation.
3 · 2. Investment in Derivatives35
3 · 2.1. Portfolio Managers are permitted to invest in derivatives, including transactions for the purpose of hedging and portfolio rebalancing, through recognized stock exchanges .
3 · 2.2. Portfolio Managers can invest in derivatives on the terms specified in the Portfolio Management Agreement. The Agreement should contain complete details pertaining to the manner and terms of usage of derivative product including quantum of exposure to derivatives (in absolute terms and as a percentage of investments in other securities in the portfolio), type of derivative instruments, purpose of using derivatives, type of derivative position and the exposure thereof, terms of valuing and liquidating derivative contracts in the event of liquidation of portfolio
35 · SEBI/RPM CIRCULAR NO.3 (2002-2003) dated February 5, 2003, and for clarification on hedging and portfolio rebalancing, the Portfolio Managers may refer to SEBI Circular No. MFD/CIR/21/25467/2002 dated December 31, 2002.
3 · 2.3. The total exposure of the portfolio client in derivatives should not exceed his portfolio funds placed with the Portfolio Manager and the Portfolio Manager should, in essence, invest and not borrow on behalf of his clients.
3 · 2.4. It may be noted that investment in derivatives shall be only on the terms mutually agreed between the Portfolio Manager and the client through the portfolio management agreement. In the event of the any violation of the terms of the agreement, the Portfolio Manager shall be responsible .
3 · 2.5. Portfolio Managers are required to provide necessary disclosures in Disclosure Document in terms of the PM Regulations.
3 · 3. Participation of Portfolio Managers in Commodity Derivatives Market in India36
3 · 3.1. Portfolio Managers are permitted to participate in Exchange Traded Commodity Derivatives on behalf of their clients.
3 · 3.2. The participation of Portfolio Managers in the exchange traded commodity derivatives shall be subject to the following:
3 · 3.2.1. Portfolio Managers shall appoint SEBI registered Custodians before dealing in Exchange Traded Commodity Derivatives.
3 · 3.2.2. Portfolio Managers may participate in Exchange Traded Commodity Derivatives on behalf of their clients and such participation shall be in
36 · SEBI/HO/IMD/DF1/CIR/P/2019/066 dated May 22, 2019
3 · 3.2.3. Portfolio Managers may participate in Exchange Traded Commodity Derivatives after entering into an agreement with the clients. Portfolio Managers may execute addendums to the agreement with their existing clients, permitting the Portfolio Managers to participate in the Exchange Traded Commodity Derivatives on their behalf.
3 · 3.2.4. Portfolio Managers shall provide adequate disclosures in the Disclosure Document as well as the agreement with the client pertaining to their participation in the Exchange Traded Commodity Derivatives, including but not limited to the risk factors, margin requirements, position limits, prior experience of the Portfolio Manager in Exchange Traded Commodity Derivatives, valuation of goods , etc.
3 · 3.2.5. In case dealing in commodity derivatives lead to delivery of physical goods, there is a possibility that, the Portfolio Manager remains in possession of the physical commodity. In such cases, the goods need to be disposed off at the earliest, within the timelines as agreed upon between the client and the Portfolio Manager. The responsibility of liquidating the physical goods shall be with the Portfolio Manager.
3 · 3.2.6. Since Foreign Portfolio Investors ("FPIs") are allowed to participate in the Exchange Traded Commodity Derivatives market, subject to conditions specified by SEBI; Portfolio Managers shall , while onboarding FPIs as clients and executing transactions in Exchange
3 · 3.2.7. Portfolio Managers shall also provide periodic reports to the clients as per the PM Regulations 37 regarding their exposure in Exchange Traded Commodity Derivatives.
3 · 3.2.8. Portfolio Managers shall report the exposure in Exchange Traded Commodity Derivatives under the heading of 'Commodity Derivatives' in the monthly reports submitted to SEBI.
3 · 4. Limits on investment in securities of associates/ related parties of Portfolio Managers 38
3 · 4.1. Regulation 24 (3A) of the PM Regulations inter-alia provides that the Portfolio Manager shall ensure compliance with the prudential limits on investment as may be specified by the Board. Accordingly, the Portfolio Managers shall ensure the following:
3 · 4.2. Portfolio Manager shall invest up to a maximum of 30 percent of their client's portfolio (as a percentage of the client's assets under management) in the securities of their own associates/related parties. Further, the Portfolio Manager shall ensure compliance with the following limits:
37 · Regulation 31 of SEBI (Portfolio Managers) Regulations, 2020
38 · SEBI Circular No. SEBI/HO/IMD/IMD -I/DOF1/P/CIR/2022/112 dated August 26, 2022
3 · 4.3. The aforementioned limits shall be applicable only to direct investments by Portfolio Managers in equity and debt/hybrid securities of their own associates/related parties and not to any investments in the Mutual Funds.
3 · 4.4. Hybrid securities includes units of Real Estate Investment Trusts (REITs), units of Infrastructure Investment Trusts (InvITs), convertible debt securities and other securities of like nature.
3 · 5. Prior consent of the client regarding investments in the securities of associates/related parties 39
3 · 5.1. Portfolio Managers shall obtain a one-time prior positive consent of client in the format specified at Annexure 3A (consent form), as a part of the agreement mandated under Regulation 22(1) of the PM Regulations.
39 · SEBI Circular No. SEBI/HO/IMD/IMD -I/DOF1/P/CIR/2022/112 dated August 26, 2022
3 · 5.2. The consent form shall have an option to indicate dissent, in case the client does not want to undertake any investment in the securities of associates/related parties of respective Portfolio Manager. The client shall also have an option to specify a limit on investments in the securities of associates/related parties of respective Portfolio Manager, below the ceiling specified in paragraph 3.4.2 above.
3 · 5.3. The text and figures of the consent form shall be prominently highlighted and not be below size 12 font.
3 · 5.4. For new clients, the aforementioned consent shall be obtained at the time of entering into agreement, in terms of Regulation 22 (1) of the PM Regulations (i.e., at the time of onboarding of a new client).
3 · 5.5. For existing clients, the aforementioned consent shall be obtained by way of execution of a supplementary agreement with the clients. In cases where the agreements entered with existing clients contain provision for obtaining consent for investments through a specified mode, the same mode can be used for obtaining aforesaid prior consent for investments in the securities of associates/related parties of the Portfolio Manager as well.
3 · 5.6. Portfolio Manager shall not make any investments in the securities of associates/related parties without the prior consent of the client at the time of on boarding new clients. For existing clients, fresh investments in the securities of associates/related parties of Portfolio Managers can be made only after obtaining consent from the client.
3 · 5.7. In the event of passive breach of the specified investment limits, (i.e., occurrence of instances not arising out of omission and/or commission of
3 · 5.8. Such requirement of rebalancing in the event of a passive breach of investment limits shall be suitably disclosed in the consent form mentioned at paragraph 3.5.2 above and any waiver from the same shall also be obtained in the same document.
3 · 5.9. In accordance with Regulation 27 (1) of the PM Regulations, Portfolio Managers shall maintain records and documents pertaining to:
3 · 6. Minimum credit rating of securities for investments by Portfolio Managers 41
3 · 6.1. Regulation 24 (3C) of the PM Regulations provides that Portfolio Managers shall not be allowed to invest clients' funds in unrated securities of their related parties or their associates. Further, Regulation 24 (3E) of the PM Regulations provides that the Portfolio Manager shall ensure
40 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
41 · SEBI Circular No. SEBI/HO/IMD/IMD -I/DOF1/P/CIR/2022/112 dated August 26, 2022
3 · 6.2. Portfolio Managers offering discretionary portfolio management services shall not make any investment in below investment grade securities.
3 · 6.3. Portfolio Managers offering non-discretionary portfolio management services shall not make any investment in below investment grade listed securities. However, Portfolio Manager may invest up to 10% of the assets under management of such clients in unlisted unrated securities of issuers other than associates/related parties of Portfolio Manager. The said investment in unlisted unrated debt and hybrid securities shall be within the maximum specified limit of 25% for investment in unlisted securities under Regulation 24(4) of the PM Regulations.
3 · 7. Applicability of above provisions: 42
3 · 7.1. The requirements as specified at paragraphs 3.4, 3.5 & 3.6 above and in Regulations 22 (1A), 22(4) (da) & (db), 24 (3A) to 3(E) of the PM Regulations shall not be applicable for advisory portfolio management services, co-investment portfolio management services and for client categories who in turn manage funds under government mandates and/or are governed under specific Acts of State and/or Parliament.
3 · 7.2. Notwithstanding the above, for advisory portfolio management services, Portfolio Managers shall make suitable disclosure to the client regarding conflict of interest with respect to investments in the securities of the
42 · SEBI Circular No. SEBI/HO/IMD/IMD -I/DOF1/P/CIR/2022/112 dated August 26, 2022
4 · DISCLOSURE REQUIREMENTS
4 · 1. Material change in Disclosure Document 43
4 · 1.1. Material change, for the purpose of the PM Regulations 44 , shall include change in control of the Portfolio Manager, Principal Officer, fees charged, charges associated with the services offered, investment approaches offered (along with the impact of such change) and such other changes as specified by SEBI from time to time.
4 · 2. Clause in Disclosure Document/ Client agreement/ Power of attorney 45
4 · 2.1. It has come to the notice of SEBI while perusing disclosure documents/ agreements/ Power of Attorney entered into by the Portfolio Managers with the clients that many Portfolio Managers are using the following clause or a similar clause.
4 · 2.2. It is felt that every client should have the prerogative to question the decision of portfolio manager and the exercise of discretion by him.
4 · 2.3. Therefore, it is advised that Portfolio Managers who have incorporated the said clause or similar clause shall modify it as below:-
43 · SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020
44 · Regulation 22 (7) of the SEBI (Portfolio Managers) Regulations, 2020
45 · SEBI/IMD/CIR No.1/ 70353 /2006 dated June 28, 2006
4 · 3. Disclosure of fees and charges 46
4 · 3.1. To ensure transparency and adequate disclosure regarding fees and charges, the client agreement shall contain a separate annexure which shall list all fees and charges payable to the portfolio manager. The said annexure shall contain details of levy of all applicable charges on a sample portfolio of Rs.50 lacs 47 over a period of one year. The fees and charges shall be shown for 3 scenarios viz. when the portfolio value increases by 20%, decreases by 20% or remains unchanged. An illustration of the same is enclosed as Annexure 4A of this Master Circular
4 · 3.2. [For new clients, on-boarded on or after October 01, 2024, whenever performance fees is charged to such client, the annexure for fees and charges to the PMS-client agreement, shall also contain the following additional fee illustrations:
46 · SEBI Cir. /IMD/DF/13/2010 dated October 5, 2010
47 · Clause 3 (v) of SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020
4 · 3.3. All text and figures in the annexure on fees and charges shall be at least in size 11 font.
4 · 3.4. [While on-boarding a client, Portfolio Manager shall ensure that:
4 · 3.5. The standard procedure for on-boarding of client through digital mode has been specified by APMI, in consultation with SEBI .
4 · 3.6. Portfolio Manager shall ensure that no additional fees and charges are levied, other than those specified in the annexure (on fees and charges) to the PMS -client agreement.] 49
48 · SEBI/HO/IMD/IMD -PoD -1/P/CIR/2024/35 dated May 02, 2024
49 · SEBI/HO/IMD/IMD -PoD -1/P/CIR/2024/35 dated May 02, 2024
4 · 4. Publishing of Investor Charter by Portfolio Managers on their websites50
4 · 4.1. With a view to enhancing awareness of investors about the various activities which an investor deals with while availing the services provided by portfolio managers, an investor charter has been prepared by SEBI, which is enclosed as Annexure 4B of this Master Circular .
4 · 4.2. The investor charter is a document in an easy to understand language. It details different services provided by the Portfolio Managers to the investors along with estimated timelines, like account opening, agreement with the portfolio manager, periodic statements to the investors, investor grievance redressal mechanism, responsibilities of investors etc. at one single place for ease of reference. All registered Portfolio Managers are advised to bring to the notice of their clients the Investor Charter by prominently displaying on their websites.
4 · 5. Performance Disclosure by Portfolio Managers
4 · 5.1. To ensure compliance with the PM Regulations 51 , Portfolio Managers shall disclose the performance of portfolios grouped by investment category for the past three years as per Annexure 4C of this Master Circular 52 .
4 · 5.2. Performance Benchmark reporting to clients 53 :
4 · 5.2.1. [*] 54
50 · SEBI/HO/IMD/IMD -II_DOF7/P/CIR/2021/681 dated December 10, 2021
51 · Regulation 22(4)(e) & Regulation 22(6) of SEBI (Portfolio Managers) Regulations, 2020
52 · Cir. /IMD/DF/16/2010 dated November 02, 2010
53 · IMD/PMS/CIR/1/21727/03 dated November 18, 2003
54 · Omitted in line with SEBI Circular No. SEBI/HO/IMD/IMD -PoD -2/P/CIR/2022/172 dated December 16, 2022. Prior to omission, paragraph 4.5.2.1 read as under:
4 · 5.2.2. [The portfolio managers may select benchmark indices in line with paragraph 4.6A of this Master Circular. Any change in the benchmark indices at a later date shall be recorded and justified with specific reasons thereof.
4 · 5.2.3. Portfolio Managers have the option to give their management perception on the performance of their schemes.] 55
4 · 5.2.4. The Boards of portfolio managers may review the performance of the funds managed by them for each client separately in their meetings and should take corrective action wherever necessary. They may also compare the performance of the portfolios with benchmarks.
4 · 5.3. In relation to performance of the portfolio manager , it is also clarified that the Portfolio Managers shall: 56
2022 · Prior to modification, paragraphs 4.5.2.2 & 4.5.2.3 read as under:
4 · 5.2.3. As the purpose of introducing benchmarks is to indicate the performance of the portfolios vis-à-vis markets to the investors, the portfolio managers may give performance of more than one index if they so desire. Also, they have the option to give their management perception on the performance of their schemes. " 56 SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020
4 · 5.3.1. Consider all cash holdings and investments in liquid funds, for calculation of performance.
4 · 5.3.2. Report performance data net of all fees and all expenses (including taxes).
4 · 5.3.3. Clearly disclose any change in investment approach that may impact the performance of client portfolio, in the marketing material.
4 · 5.3.4. Ensure that performance reported in all marketing material and website of the Portfolio Manager is the same as that reported to SEBI.
4 · 5.3.5. Ensure that the aggregate performance of the Portfolio Manager (firmlevel performance) reported in any document shall be same as the combined performance of all the portfolios managed by the Portfolio Manager.
4 · 5.3.6. Provide a disclaimer in all marketing material that the performance related information provided therein is not verified by SEBI.
4 · 6. Nomenclature 'Investment Approach' 57
4 · 6.1. [An investment approach ('IA') is the documented investment philosophy to be adopted by the Portfolio Managers while managing the client funds in order to achieve client's investment objectives.] 58 The information about Investment Approaches offered by Portfolio Managers, shall be uniform across all types of regulatory reporting, client reporting, disclosure
57 · SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020
58 · Inserted by SEBI Circular No. SEBI/HO/IMD/IMD-PoD-2/P/CIR/2022/172 dated December 16, 2022
4 · 6.2. Any description of investment approach provided by Portfolio Managers shall, inter alia, include:
4 · 6.2.1. investment objective
4 · 6.2.2. description of types of securities e.g. equity or debt, listed or unlisted, convertible instruments, etc.
4 · 6.2.3. basis of selection of such types of securities as part of the investment approach
4 · 6.2.4. allocation of portfolio across types of securities
4 · 6.2.5. appropriate benchmark to compare performance and basis for choice of benchmark
4 · 6.2.6. indicative tenure or investment horizon
4 · 6.2.7. risks associated with the investment approach
4 · 6.2.8. other salient features, if any.
4 · 6A. Performance Benchmarking 59
4 · 6A.1. In addition to Investment Approach, an additional layer of broadly defined investment themes called "Strategies" shall be adopted by Portfolio Managers. These broad Strategies shall be 'Equity', 'Debt', 'Hybrid' and 'Multi Asset'.
59 · Inserted by SEBI Circular No. SEBI/HO/IMD/IMD-PoD-2/P/CIR/2022/172 dated December 16, 2022, & refer SEBI Letter No. SEBI/HO/IMD/IMD -PoD -2/P/OW/2022/62571/1 dated December 16, 2022, and SEBI Letter No. SEBI/HO/IMD/POD -II/P/OW/2023/12814/1 dated March 29, 2023
4 · 6A.2 Each IA shall be tagged to one and only one Strategy from the Strategies as above. This tagging shall be at the discretion of the concerned Portfolio Manager. A Portfolio Manager may tag more than one IA to a Strategy, but each IA must be tagged to only one Strategy.
4 · 6A.3 APMI shall prescribe a maximum of three benchmarks for each Strategy. These benchmarks shall reflect the core philosophy of the Strategy. While tagging an IA to a particular Strategy, the Portfolio Manager shall select one benchmark from those prescribed for that Strategy to enable the investor to evaluate relative performance of the Portfolio Managers.
4 · 6A.4 The Board of the Portfolio Managers shall be responsible for ensuring appropriate selection of Strategy and benchmark for each IA.
4 · 6A.5 Once an IA is tagged to a Strategy and/or to a benchmark, the tagging shall be changed only after offering an option to subscribers to the IA to exit without any exit load. The performance track record (of the specific IA whose tagging with Strategy/ benchmark was changed) prior to the change shall not be used by the Portfolio Manager for performance reporting. Further, the same shall be verified as part of annual audit under the Regulations 60 .
4 · 6A.6 The changes in Strategy and/ or benchmark shall be recorded with proper justification and shall be verified as part of the annual audit under the Regulations 61 .
60 · Regulation 30 of the SEBI (Portfolio Managers) Regulations, 2020
61 · Regulation 30 of the SEBI (Portfolio Managers) Regulations, 2020
4 · 7. Disclosure of details of related party investments by Portfolio Managers 62
4 · 7.1. Regulations 22 (4) (da) & (db) of the PM Regulations provides that the Portfolio Manager shall disclose in the Disclosure Document the details of its diversification policy and the details of investment of clients' funds by the Portfolio Manager in the securities of its related parties or associates. Accordingly, the Portfolio Manager shall ensure compliance with the following:
4 · 7.2. Disclosure of the details of investment of clients' funds in the securities of associate/related parties in the Disclosure Document under the head "Details of investments in the securities of related parties of the Portfolio Manager", in the following format:
4 · 7.3. Portfolio Managers shall ensure that any material changes in the above information is updated in the Disclosure Document and uploaded on their respective websites within 7 [calendar] 63 days.
62 · SEBI Circular No. SEBI/HO/IMD/IMD -I/DOF1/P/CIR/2022/112 dated August 26, 2022
63 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
4 · 7A. Most Important Terms and Conditions (MITC) Document 64
4 · 7A.1. In order to facilitate ease of understanding of the critical aspects of the Portfolio Manager-client relationship, Portfolio Manager shall additionally provide to its client a "Most Important Terms and Conditions (MITC)" document, which shall be duly acknowledged by the client.
4 · 7A.2 . The standard format for MITC has been prescribed by APMI, in consultation with SEBI.
64 · SEBI/HO/IMD/IMD -PoD -1/P/CIR/2024/35 dated May 02, 2024
5 · REPORTING REQUIREMENTS
5 · 1. Submission of monthly report by Portfolio Managers
5 · 1.1. 65All Registered Portfolio Managers are required to submit monthly report regarding their portfolio management activity as per the format enclosed as Annexure 5A66 of this Master Circular .
5 · 1.2. All Registered Portfolio Managers shall upload the report on SEBI Intermediaries Portal within 7 working days of the end of each month 67 and there is no requirement of sending hard copy of the said report to SEBI.
5 · 1.3. In the said report data pertaining to Assets under Management ( " AUM " ) of the portfolio manager as on the last calendar day of each month shall be indicated in Rupees in crores.
5 · 1.4. Procedure to upload monthly report on portal is as follows:
5 · 1.4.1. Log on to SEBI Portal at https://siportal.sebi.gov.in using the Username and Password provided at the time of Registration/ Renewal as a portfolio manager.
5 · 1.4.2. Select the portfolio manager tab
5 · 1.4.3. Select the link: PM Monthly Report
5 · 1.4.4. Fill the data in the format provided
5 · 1.4.5. Save the data and then Submit
65 · SEBI/IMD/PMS/CIR -3/2009 dated June 11, 2009
66 · Revised format as per SEBI circular SEBI/HO/IMD/IMD-I/DOF1/P/CIR/2021/0000000679 dated December
67 · SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020
5 · 1.5. In terms of the PM Regulations 68 , Compliance Officer of the portfolio managers shall also be responsible for ensuring compliance with this Master Circular .
5 · 2. Submission of compliance reports by Portfolio Manager 69
5 · 2.1. With effect from Financial Year 2019 -20, Portfolio Managers are required to submit the following information to SEBI: 70
5 · 2.1.1. A certificate from the qualified Chartered Accountant certifying the networth as on March 31, every year based on audited account within 6 months from the end of Financial Year.
5 · 2.1.2. A certificate of compliance with PM Regulations and circulars issued thereunder, duly signed by the Principal Officer, within 60 [calendar] 71 days of end of each financial year. Further, details of non-compliance along with the corrective actions, if any, duly approved by Board of the Portfolio Manager.
5 · 2.2. Submission of Corporate Governance Report:
5 · 2.2.1. Boards of the Portfolio Managers should review the compliance of regulations in their periodical meetings. They should develop a system of getting quarterly reports of compliance of SEBI Regulations and Guidelines and also that due diligence has been exercised by their officials in their operations and that the interests of investors are protected. Such reports may be placed before the Boards of the
68 · Regulation 34 of the SEBI (Portfolio Managers) Regulation, 2020
69 · IMD/PMS/CIR/1/21727/03 dated November 18, 2003
70 · SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020
71 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
5 · 2.2.2. There shall be internal audit by a practicing Chartered Accountant ("CA") or Company Secretary ("CS") so as to judge the quality of internal procedures being followed by the Portfolio Manager. The report of the internal audit shall be submitted to the Board of the Portfolio Manager .
5 · 2.2.3. Portfolio Managers shall exercise due diligence in all their operational activities .
5 · 2.2.4. Portfolio Managers shall report to SEBI on compliance with the provisions of the above guidelines while submitting the annual reports . The report should reach SEBI within thirty [calendar] 72 days from the end of the financial year.
5 · 2.3. Failure to submit reports as mentioned in this master circular shall constitute a default and render the Portfolio Managers liable for action under the Intermediaries Regulations.
5 · 3. Firm -level performance reporting by Portfolio Managers 73
5 · 3.1. The firm -level performance data of Portfolio Managers shall be audited
72 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
73 · Inserted by SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020 & SEBI/HO/IMD/IMD-PoD1/P/CIR/2023/133 dated August 02, 2023
5 · 3.2. Accordingly, Portfolio Managers are required to consider all clients' portfolios managed (i.e. clients of both discretionary and non-discretionary portfolio management services) for the purpose of audit of firm-level performance data.
5 · 3.3. Standard Terms of Reference by APMI:
5 · 3.3.1. In order to have uniformity, APMI, in consultation with SEBI, shall specify standardised Terms of Reference ('ToR') for aforesaid audit of firm -level performance data.
5 · 3.3.2. The standard ToR shall inter -alia include requirement for Portfolio Managers to consider clients' portfolios under all services for the purpose of audit of firm-level performance data. Performance of advisory clients may be excluded only if performance of such clients, either individually or cumulatively, is not reported or published in any marketing material or website.
5 · 3.3.3. The standard ToR specified by APMI (available on APMI website: link) is applicable with effect from October 01, 2023, and shall be mandatorily followed by all Portfolio Managers for the purpose of annual audit of firm -level performance data.
74 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
5 · 3.4. Submission of reports:
5 · 3.4.1. Portfolio Managers shall submit the confirmation of compliance with the requirement of annual audit of firm-level performance data in line with the standard ToR specified by APMI, to SEBI within sixty [calendar] 75 days from the end of each financial year. The aforesaid report on confirmation of compliance to SEBI shall be certified by Directors/ Partners of the Portfolio Manager or by person(s) authorized by the Board of Directors/Partners of the Portfolio Manager.
5 · 3.4.2. Portfolio Managers shall submit audit report on firm-level performance data to SEBI within sixty [calendar] 76 days from end of each financial year.
5 · 4. Offsite Inspection data reporting to SEBI
5 · 4.1. As a part of off-site inspection and surveillance of Portfolio Managers and to monitor the compliance of the PM Regulations and circulars issued therein, SEBI has framed the data structure and all the Portfolio Managers are required to furnish the data to SEBI under the following heads/reporting formats 77 :
75 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
76 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
77 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
5 · 4.2. The data to be submitted by Portfolio Managers in the aforementioned reporting formats is prescribed in Annexure 5B .
5 · 4.3. Portfolio Managers shall submit data as per the specified formats for all its clients on quarterly basis within [15 calendar days] 78 from end of the quarter. Day-wise data shall be furnished for table headings: "Client Folio AUM" and "Client Holding Master".
5 · 4.4. [Portfolio Managers shall submit data for all their clients from April 01, 2023 onwards . ] 79
5 · 4.5. Details of the requirements prescribed under various paragraphs of this Master Circular that are covered through the reporting formats, as mentioned in the paragraph 5.4.1 above, are specified in Annexure 5C .
5 · 4.6. [Any change in the prescribed formats shall be communicated by the Board from time to time.
5 · 4.7. Portfolio Managers who are exclusively co-investment managers, shall not be required to submit the offsite inspection data.
5 · 4.8. Portfolio Managers are not required to submit data with respect to funds managed by them for EPFO and other similar government mandates.] 80
78 · SEBI/HO/IMD/IMD -PoD -1/P/CIR/2025/39 dated March 28, 2025
79 · SEBI/HO/IMD/IMD -PoD -1/P/CIR/2025/39 dated March 28, 2025
80 · Inserted vide Master Circular for Portfolio Managers dated June 07, 2024
5 · 5. Reporting to clients by Portfolio Managers
5 · 5.1. Portfolio Managers shall furnish a report in the format provided at Annexure 5D81 of this Master Circular, to their clients on a quarterly basis 82 which inter -alia includes the following 83 :
5 · 5.1.1. Details of investment of client's funds in the securities of associates/related parties of the Portfolio Manager.
5 · 5.1.2. Details of instances of passive breach of investment limits, if any, and steps taken to rectify the same.
5 · 5.1.3. Details of credit ratings of investments in debt and hybrid securities.
5 · 5.1.4. [Details of fee calculation:
5 · 6. Reporting of Performance to Clients 85
5 · 6.1. Portfolio Manager shall present the Time-weighted Rate of Return ('TWRR') of the IA along with the trailing return of the selected benchmark when communicating/ advertising/ publishing/ mentioning performance of an Investment Approach.
81 · Revised format as per SEBI circular SEBI/HO/IMD/IMD-I/DOF1/P/CIR/2021/0000000679 dated December 10, 2021 to include details of Co-investment Portfolio Management services offered by Portfolio Manager and SEBI/HO/IMD/IMD -PoD -1/P/CIR/2024/35 dated May 02, 2024
82 · SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020
83 · SEBI Circular No. SEBI/HO/IMD/IMD -I/DOF1/P/CIR/2022/112 dated August 26, 2022
84 · SEBI/HO/IMD/IMD -PoD -1/P/CIR/2024/35 dated May 02, 2024
85 · Inserted by SEBI Circular No. SEBI/HO/IMD/IMD-PoD-2/P/CIR/2022/172 dated December 16, 2022 , SEBI/HO/IMD/IMD -PoD -2/P/OW/2022/62571/1 dated December 16, 2022 , SEBI/HO/IMD/POD -II/P/OW/2023/12814/1 dated March 29, 2023
5 · 6.2. Portfolio Manager shall present the Extended Internal Rate of Return ('XIRR') for each IA the investor invests in when reporting performance to an investor. This shall be accompanied by the minimum, maximum and median XIRR return generated across all investors in each of the IA the investor has invested in. The TWRR of the respective IA(s) and the trailing return of the benchmark(s) selected shall also be presented separately. Following disclaimer must accompany this disclosure:
5 · 6.3. The following shall not be mentioned or implied in performance reporting or in any other communication in any form by the Portfolio Managers:
5 · 6.3.1. Any other categorization/ classification of IAs, except for the Strategy that they are tagged to.
5 · 6.3.2. Model Portfolio returns
5 · 6.3.3. The performance of one or more cherry-picked investor(s) However, aggregated performance statistics of all investors in an IA may be used by a Portfolio Manager for aggregated performance reporting.
5 · 6.4. Portfolio Manager shall disclose relative performance of its investment approach in all the marketing material where performance of the concerned investment approach is being presented. Such disclosure of relative performance shall, at minimum, include the following:
5 · 6.4.1. Performance relative to the selected benchmark
5 · 6.4.2. Performance relative to other Portfolio Managers within the selected Strategy
5 · 6.5. Verification of all the above performance statistics shall be carried out in the annual audit under the Regulations 86 .
5 · 6.6. Portfolio Managers shall also submit the monthly reports to APMI in addition to SEBI within 7 working days from the end of each month. APMI shall make available the monthly reports of the Portfolio Managers on APMI website in an intuitive and user -friendly manner facilitating ease of comparison so as to provide access to portfolio level, investment approach level, portfolio manager level and industry level information to all the stakeholders. APMI shall also make available relative performance of each investment approach within the strategy to concerned portfolio manager and also disclose the same on its website.
5 · 6.7. The above provisions under paragraphs 5.6.1 to 5.6.6 shall be applicable to any entity reporting/ publishing/ advertising performance of any Investment Approach of any Portfolio Manager.
5 · 6.8. Portfolio of investors/clients of portfolio manager shall not be covered under provisions 2.9, 4.6.1A, 4.6A, 5.6, if,
5 · 6.8.1. Investors are governed by separate statutes like Provident Funds (Employees' Provident Fund Organization, Coal Mines Provident Fund Organization, Exempted Provident Fund Trusts), Employee State Insurance Corporation, Postal Life Insurance, etc.
86 · Regulation 30 of the SEBI (Portfolio Managers) Regulations, 2020 .
5 · 6.8.2. The non -individual Investors are regulated by RBI, IRDA & PFRDA for whom specific valuation and/or benchmarking norms have been specified by the concerned regulator(s).
5 · 6.9. Portfolio Managers shall not advertise/ publish/ mention to any entity other than those belonging to the investor category to which said Investment Approach is offered the returns of the Investment Approaches where exception as above has been exercised. Portfolio Managers may, however, include the assets managed in such Investment Approaches in their total AUM when communicating publicly as well as in regulatory reporting.
5 · 6.10. Letters issued to APMI with respect to Performance Benchmarking are enclosed under 'Policy related letters/emails issued by SEBI '
6 · FEES AND CHARGES
6 · 1. Regulation of Fees and Charges
6 · 1.1. The inter se relationship between the portfolio manager and client, mutual rights, liabilities and obligations relating to management of funds or portfolio of securities are required to be specified in the agreement signed between the portfolio manager and the client. The contents of the portfolio manager -client agreement are laid out in the PM Regulations 87 .
6 · 1.2. In order to bring about greater uniformity, clarity and transparency with regard to fees and charges, portfolio managers are advised to take the following measures in respect of all client agreements:
6 · 1.3. Fees and Charges 88 89
6 · 1.3.1. As provided in the PM Regulations 90 , no upfront fees shall be charged by the Portfolio Managers, either directly or indirectly, to the clients 91 .
6 · 1.3.2. Brokerage at actuals shall be charged to clients as expense.
6 · 1.3.3. Operating expenses excluding brokerage, over and above the fees charged for Portfolio Management Service, shall not exceed 0.50% per annum of the client's average daily AUM .
6 · 1.3.4. Charges for all transactions in a financial year (Broking, Demat, custody etc.) through self or associates shall be capped at 20% by value per associate (including self) per service. Any charges to
87 · Regulation 22 read with Schedule IV of the SEBI (Portfolio Managers) Regulations, 2020
88 · SEBI Cir. /IMD/DF/13/2010 dated October 5, 2010
89 · SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020
90 · Regulation 22 (11) of the SEBI (Portfolio Managers) Regulations, 2020
91 · SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020
6 · 1.3.5. The provisions with respect to fees and charges shall not be applicable to Co -investment services
92 · .
6 · 1.3.6. Profit/ performance shall be computed on the basis of high water mark principle over the life of the investment, for charging of performance / profit sharing fee.
92 · SEBI/HO/IMD/IMD -I/DOF1/P/CIR/2021/0000000679 dated December 10, 2021
6 · 1.3.7. All fees and charges shall be levied on the actual amount of clients' assets under management.
6 · 1.3.8. High Water Mark shall be applicable for discretionary and nondiscretionary services and not for advisory services.
6 · 1.3.9. In case of interim contributions/ withdrawals by clients, performance fees may be charged after appropriately adjusting the high water mark on proportionate basis.
6 · 1.3A. Fee Calculation tool:93
6 · 1.3A.1.Portfolio Manager shall provide a fee calculation tool to all clients that highlights various fee options with multi-year fee calculations. Such tool shall incorporate the high watermark principle, wherever applicable.
6 · 1.3A.2 . The link to access the said tool shall be provided in advance to all new clients, on-boarded on or after October 01, 2024.
6 · 1.4. Exit Load:94
6 · 1.4.1. In case client portfolio is redeemed in part or full, the exit load charged shall be as under:
6 · 1.4.1.1. In the first year of investment, maximum of 3% of the amount redeemed.
93 · SEBI/HO/IMD/IMD -PoD -1/P/CIR/2024/35 dated May 02, 2024
94 · SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020
6 · 1.4.1.2. In the second year of investment, maximum of 2% of the amount redeemed.
6 · 1.4.1.3. In the third year of investment, maximum of 1% of the amount redeemed.
6 · 1.4.1.4. After a period of three years from the date of investment, no exit load.
6 · 1.4.2. The provisions with respect to exit load as specified at paragraph 6.1.4.1 shall not be applicable to Co-investment services 95 .
6 · 1.5. In case of large value accredited investors, the quantum and manner of exit load applicable to the client of the Portfolio Manager shall be governed through bilaterally negotiated contractual terms and the provisions of paragraph 6.1.4 of this Master Circular shall not be applicable 96 .
6 · 1.5.1. "Accredited Investor" shall have the same meaning as assigned to it under clause (ab) of sub-regulation (1) of regulation 2 of the Securities and Exchange Board of India (Alternative Investment Funds) Regulations, 2012.
6 · 1.6. Maximum Liability 97
6 · 1.6.1. The PM Regulations 98 provide that the agreement between the portfolio manager and the client shall, inter alia, contain, in case of a
95 · SEBI/HO/IMD/IMD -I/DOF1/P/CIR/2021/0000000679 dated December 10, 2021
96 · SEBI/HO/IMD/IMD -I DOF1/P/CIR/2021/693 dated December 21, 2021
97 · SEBI Cir. /IMD/DF/13/2010 dated October 5, 2010
98 · Regulation 22(2)(m) of the SEBI (Portfolio Managers) Regulations, 2020
6 · 1.6.2. Portfolio managers shall strictly comply with the aforesaid Regulation.
7 · GRIEVANCE REDRESSAL
7 · 1. Dispute Resolution 99
7 · 1.1. The PM Regulations 100 provide for settlement of grievances/disputes and provision for arbitration in the portfolio manager – client agreement.
7 · 1.2. In case of any dispute regarding fees and charges, the same shall be referred to arbitration for settlement as per the terms of the agreement, under the Arbitration and Conciliation Act, 1996.
7 · 2. Disclosure of Investor Complaints by Portfolio Managers on their websites101
7 · 2.1. In order to enhance transparency in the Investor Grievance Redressal Mechanism, all Portfolio Managers on a monthly basis shall disclose on their websites, the data pertaining to all complaints including SCORES complaints received by them in the format mentioned in Annexure 7A of this Master Circular. The information shall be made available by 07 th of the succeeding month.
7 · 2.2. Further, the Portfolio Managers are advised to display link/option on their websites and mobile apps so as to enable their clients to lodge complaint with them directly. Additionally, link to SEBI Complaints Redress System ("SCORES") website and the link to download the SCORES mobile app may also be provided by the Portfolio Managers on their websites .
99 · SEBI Cir. /IMD/DF/13/2010 dated October 5, 2010
100 · Regulation 22 read with clause 18 of Schedule IV of the SEBI (Portfolio Managers) Regulations, 2020
101 · SEBI/HO/IMD/IMD -II_DOF7/P/CIR/2021/681 dated December 10, 2021
1 · Annexure 1A: Online Processing of Portfolio Manager Applications
2 · Annexure 2A: Guidelines for Advertisements by Registered Portfolio Managers
3 · Annexure 2B: Code of Conduct for Distributors of Portfolio Management Services
4 · Annexure 3A: Format of obtaining the consent from the client
5 · Annexure 4A: Illustration Annexure on Fees and Charges
6 · Annexure 4B: Format of Investor Charter in Respect of Portfolio Management Services
7 · Annexure 4C: Format for disclosure of Performance of the Portfolio Manager
8 · Annexure 5A: Format for Monthly Report to SEBI
9 · Annexure 5B: Offsite Inspection Reporting Formats for Portfolio Managers
10 · Annexure 5C: Details of reporting requirements as per the provisions of the Master Circular
11 · Annexure 5D: Format of Quarterly Reporting to Client
12 · Annexure 7A: Format of Complaint Data to be displayed by Portfolio Managers
1 · CODE OF ADVERTISEMENT
1 · 1.An advertisement shall be truthful, fair and clear and shall not contain any statement, promise or forecast which is untrue or misleading.
1 · 2.An advertisement shall be considered to be misleading if it contains –
1 · 3.The advertisement shall not be so designed in content and format or in print as to be likely to be misunderstood, or likely to disguise the significance of any statement. Advertisement shall not contain statements which directly or by implication or by omission mislead the investor.
1 · 4.The publicity literature should contain only information, the details of which are contained in the Portfolio Managers scheme particulars.
1 · 5.As the investors may not be sophisticated in legal or financial matters, care should be taken that the advertisement is set forth in a clear, concise and understandable manner. Extensive use of technical or legal terminology or complex language and the inclusion of excessive details which may detract the investors should be avoided.
1 · 6.The advertisement shall not contain information, the accuracy of which is to any extent dependent on assumptions.
1 · 7.The advertisement shall not contain any promise or guarantee of assured/fixed return to the investors , either directly or indirectly .
1 · 8.The advertisement shall not compare one Portfolio Manager with another, implicitly or explicitly, unless the comparison is fair and all information relevant to the comparison is included in the advertisement.
2 · OBSERVANCE OF CODE OF ADVERTISEMENT
2 · 1.Every Portfolio Manager shall strictly observe the Code of Advertisement set out in paragraph 1 given above. Any breach of the Code would be construed as breach of Code of conduct set out in Schedule III to the Securities and Exchange Board of India (Portfolio Managers) Regulations, 2020.
102 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
103 · SEBI Cir. /IMD/DF/13/2010 dated October 5, 2010
104 · Clause 3 (v) of SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020
105 · Illustration has been suitably updated to consider minimum investment amount of ₹50 lakh.
106 · Updated vide SEBI Circular No. SEBI/HO/IMD/IMD-PoD-2/P/CIR/2022/172 dated December 16, 2022
107 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
1 · 2.PMS_Master [<PMS_Master></PMS_Master>] – Only one occurrence
2 · PMS_Inspection_Client_Master
2 · 1.Header [<Header></Header>] – Only one occurrence
2 · 2.Client_Master [<Client_Master></Client_Master>] – None or more occurrences allowed
3 · PMS_Inspection_Client_Folio_Master
3 · 1.Header [<Header></Header>] – Only one occurrence
3 · 2.Client_Folio [<Client_Folio></Client_Folio>]
4 · PMS_Inspection_Client_Folio_AUM
4 · 1.Header [<Header></Header>] – Only one occurrence
4 · 2.Client_Folio_AUM [<Client_Folio_AUM></Client_Folio_AUM>] – None or more occurrences allowed
5 · PMS_Inspection_Client_Cap_Transactions
5 · 1.Header [<Header></Header>] – Only one occurrence
5 · 2.Client_Cap_Transactions [<Client_Cap_Transactions></Client_Cap_Transactions>] – None or more occurrences allowed
6 · PMS_Inspection_Client_Expense_Master
6 · 1.Header [<Header></Header>] – Only one occurrence
6 · 2.Client_Expense <Client_Expense></Client_Expense>] – None or more occurrences allowed
7 · PMS_Inspection_Client_Holding_Master
7 · 1.Header [<Header></Header>] – Only one occurrence
7 · 2.Client_Holding [<Client_Holding></Client_Holding>] – None or more occurrences allowed
8 · PMS_Inspection_PM_Operating_Expense
8 · 1.Header [<Header></Header>] – Only one occurrence
8 · 2.PMS_Expense [<PMS_Expense></PMS_Expense>] – None or more occurrences allowed
9 · PMS_Inspection_PM_Pool_Acc_Master 9.1.Header [<Header></Header>] – Only one occurrence
9 · 2.PMS_PoolAcc [<PMS_PoolAcc></PMS_PoolAcc>] – None or more occurrences allowed
10 · PMS_Inspection_PM_Associated_Security_Details
10 · 1. Header [<Header></Header>] – Only one occurrence
10 · 2. PMS_Asctd_Sec_Dtls [<PMS_Asctd_Sec_Dtls></PMS_Asctd_Sec_Dtls>] – None or more occurrences allowed
11 · PMS_Inspection_Trade_Data
11 · 1. Header [<Header></Header>] – Only one occurrence
11 · 2. PMS_Trade_data [<PMS_Trade_Data></PMS_Trade_Data>] – None or more occurrences allowed
12 · PMS_Inspection_FM_Dealer_Dtls
12 · 1. Header [<Header></Header>] – Only one occurrence
12 · 2. PMS_Fm_Dealer_Dtls [<PMS_FM_Dealer_Dtls></PMS_FM_Dealer_Dtls>] – One or more occurrences allowed
108 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
1 · Performance benchmarking of Portfolio Managers
1 · 1. SEBI had constituted a working group for Performance Benchmarking of Portfolio Managers to streamline and standardize the benchmarking by the Portfolio Managers. Based on the recommendations of the said working group and internal deliberations, SEBI had issued circular no. SEBI/HO/IMD/IMD -PoD -2/P/CIR/2022/172 dated December 16, 2022 ('Circular') specifying various measures on performance benchmarking by portfolio managers, asset valuation and performance reporting practices.
1 · 2. In order to operationalize various measures specified in the aforesaid Circular, APMI is advised to:
1 · 2.1. Prescribe a maximum of three benchmarks for each Strategy as prescribed in Paragraph 2.3 of the Circular (reference: paragraph 4.6A.3 of this Master Circular). An indicative list of Benchmarks is enclosed as Annexure -A for your perusal.
1 · 2.2. Coordinate on an ongoing basis (once every quarter at minimum) with AMFI and prescribe standardized valuation norms got debt and money market securities which shall be same as the corresponding norms applicable to mutual funds as required in Paragraph 2.7 of the Circular (reference: paragraph 2.9.1 of this Master Circular). These valuation norms shall be followed by all the portfolio managers.
1 · 2.3. Empanel valuation agencies for the purpose of providing security level prices to Portfolio Managers as required in Paragraph 2.8 of the Circular (reference: paragraph 2.9.2 of this Master Circular) . Portfolio Managers shall mandatorily use valuation services obtained only from one or more of such empaneled valuation agencies for the purpose of valuation of securities in portfolios managed by them.
1 · 2.4. Put in place necessary systems and resources to enable submission of monthly reporting by the Portfolio Managers as required in Paragraph 2.15 of the Circular (reference: paragraph 5.6.6 of this Master Circular) . The templates of performance reporting have been provided in SEBI Circular nos. SEBI/HO/IMD/DF1/CIR/P/2020/26 dated February 13, 2020, SEBI/HO/IMD/DF1/CIR/P/2021/02 dated January 8, 2021 and SEBI/HO/IMD/IMD -PoD -2/P/CIR/2022/172 dated December 16, 2022.
1 · 2.5. Make available the monthly reports of the Portfolio Managers on APMI website in an intuitive and user -friendly manner facilitating ease of comparison so as to provide access to portfolio level, investment approach level, portfolio manager level and industry level information to all the stakeholders. APMI shall also make available relative performance of each investment approach within the strategy to concerned portfolio manager and also disclose the same on its website.
1 · 2.6. Submit monthly reports to SEBI in the format specified at Annexure-B within 7 [working] 109 days from the end of the month starting from the reporting period April 2023 onwards. The said report shall also be made available on APMI website for information to all the stakeholders.
1 · 3. APMI may, in consultation with SEBI, modify the benchmarks prescribed for a strategy based on the feedback received from the stakeholders and needs arising from the evolution of the industry.
1 · 4. In addition to the above, the working group has made certain other suggestions which are listed below for your consideration:
1 · 4.1. APMI may work with the index providers to try and ensure up to three indices for each Strategy to provide a choice to PMs.
1 · 4.2. APMI may negotiate the cost of using these benchmarks with these providers on behalf of the industry.
1 · 4.3. APMI will negotiate prices that are conducive to the adoption of standardized valuation norms as part of the empanelment process.
109 · Updated vide Master Circular for Portfolio Managers dated July 16, 2025
3 · 1. Kindly find below formats of following Annual Compliance Reports to be submitted by Portfolio Managers:
3 · 1.1. Corporate Governance Report.
3 · 1.2. Certificate of compliance with PMS Regulations and circulars issued thereunder.
3 · 1.3. Certificate of Compliance with Performance Reporting Guidelines.
3 · 1.4. Certificate of compliance with Net worth requirements.
3 · 2. APMI is advised to issue the aforementioned formats to all Portfolio Managers for necessary compliance.
3 · 3. Further, any suggestion with respect to changes in regulation or circulars issued thereunder may be taken up with IMD-POD.
1 · 1.1. Corporate Governance Report
1 · 1.2. Certificate of compliance with PMS Regulations and Circulars
1 · 1.3. Certificate of compliance with Performance Reporting Guidelines
1 · 1.4. Certificate of compliance with Net worth requirements
4 · 1. This has reference to the paragraphs 2.6 and 2.7 of the SEBI Master Circular for Portfolio Managers dated March 20, 2023 (hereinafter referred to as ' Master Circular'). Pursuant to feedback received from APMI, the matter was examined and following is clarified:
4 · 1.1. Paragraphs 2.6 and 2.7 of the Master Circular shall be applicable for discretionary and non-discretionary services provided by the Portfolio Manager.
4 · 1.2. Paragraph 2.6 of the Master Circular shall be applicable for coinvestment portfolio management service provided by Portfolio Manager. Paragraph 2.7 of the Master Circular shall not be applicable for coinvestment portfolio management service provided by Portfolio Manager.
4 · 1.3. Paragraphs 2.6 and 2.7 of the Master Circular shall not be applicable for advisory services provided by the Portfolio Manager.
4 · 1.4. Paragraph 2.7.3 of the Master Circular inter alia mandated Portfolio Managers with assets under management of INR 1000 crores or more under discretionary and non-discretionary services, to have in place an automated system with minimal manual intervention for ensuring effective funds and securities management. In order to ensure compliance with the said paragraph, the following may be specified by APMI:
4 · 1.4.1. Portfolio Managers, who have crossed the threshold of INR 1000 crores of AUM after April 01, 2023 but before the date of this letter, shall ensure compliance with the paragraph 2.7.3 of the Master Circular by June 30, 2024.
4 · 1.4.2. Portfolio Managers, who would cross the threshold of INR 1000 crores of AUM after the date of this letter, shall ensure compliance with the paragraph 2.7.3 of the Master Circular within 6 months from the end of the month in which the AUM crosses the threshold of INR 1000 crores.
4 · 1.4.3. The AUM for this purpose shall be the total AUM for discretionary and non-discretionary services reported at the end of the month on SEBI/APMI Portal.
4 · 1.4.4. Once the compliance requirement becomes applicable, the same shall continue to remain applicable.
4 · 2. APMI is advised to issue appropriate communication to all Portfolio Managers to this effect.
5 · 1. Portfolio Managers to submit the reports as mentioned in the trail email, online through the SEBI Intermediary Portal (SI Portal) at https://siportal.sebi.gov.in/intermediary only. Physical copies of the reports are required to be retained by the PMSs as part of record keeping in terms of SEBI (Portfolio Managers) Regulations, 2020 or as informed by SEBI from time to time.
5 · 2. Also kindly find below the upload manual for easy reference while submitting reports.
5 · 3. All PMSs may be advised to adhere to the timelines with regards to the submission.
5 · 4. In case of any technical issues faced while uploading reports, the same may be flagged with screenshot of the issue to our ITD Team at portalhelp@sebi.gov.in .
5 · 5. APMI is advised to issue clarification/ notification to all Portfolio Managers in this regards.
1 · 1.PMS Improvement in Corporate Governance Report,
1 · 2.PMS Certificate of Net Worth,
1 · 3.PMS Certificate of compliance with Regulations,
1 · 4.PMS Certificate of Compliance with Performance Reporting Guidelines
4 · 1.Click on Portfolio Managers → Other Reports → Report Module
4 · 2.Click on Proceed to Upload
4 · 3.The reports will appear as under.
4 · 4.Say, Report – PMS Certificate of Net Worth is to be uploaded. Select the report and click on Proceed:
4 · 5.Click on Browse file to select the relevant file and then click on Upload
5 · 1.Click on View Uploads button
5 · 2.Select the Report Type, and enter 'Submit Date' Range and click on Search .
5 · 3.Status of the uploaded file may be viewed under Search Results. In case file has been processed as Error, click on the View Error button.
6 · 1. It has been brought to the notice of SEBI that some entities/persons are impersonating as SEBI Registered Portfolio Managers in Telegram groups/Whatsapp groups/ social media platforms like Facebook/Instagram/Twitter etc, and thereby misleading the investors to defraud them. These entities may be soliciting funds from the investors and claiming to provide investment advisory services by camouflaging themselves as SEBI registered Portfolio Managers / entities associated with SEBI registered Portfolio Managers .
6 · 2. In view of the proliferation of such activities on social media, which are dubious in nature and not in the interest of investors, who intend to avail Portfolio Management Services, APMI is advised to communicate the following to its SEBI registered Portfolio Managers:
6 · 2.1. Portfolio Managers shall be vigilant and regularly monitor social media to identify the entities / groups which camouflage themselves as registered Portfolio Managers or misuse the names of concerned Portfolio Managers to lure the investors for investments.
6 · 2.2. Based on this continuous monitoring of such entities, concerned Portfolio Manager should promptly take appropriate actions including issuing a press release / public notice, filing FIR etc. to ensure that such entities / groups are prevented from misusing names of such Portfolio Manager.
7 · 1. This is in respect of recommendation received from Working Group for selection of secondary benchmark for PMS and submissions made by you. Based on the same, following shall be noted:
7 · 1.1. Selection of Secondary Benchmark and its disclosure by PMS is purely optional. However, if a Portfolio Manager chooses to select and disclose secondary benchmark then following modalities shall apply:
7 · 1.1.1. Secondary Benchmark shall be chosen from the list as enclosed at Annexure A (constituting widely tracked and non-bespoke indices which are tracked by passive mutual funds or act as primary benchmark for actively managed mutual funds with collective Assets under Management (AUM) of Rs.25,000 crore and above) below, tagging of which shall be made more closely to Investment Approach. Further, it shall be ensured that the secondary benchmark chosen shall be aligned with both Strategy and Primary Benchmark as well.
7 · 1.1.2. The Board of the Portfolio Managers shall be responsible for ensuring appropriate selection of secondary benchmark for each IA.
7 · 1.1.3. In addition to the primary benchmark specified in the APMI Circular dated March 23, 2023 (pursuant to issuance of SEBI letter dated December 16, 2022), the Portfolio Manager can assign only one secondary benchmark to each of their Investment Approach, out of the list prescribed, which shall be consistent with Strategy and Primary Benchmark as well.
7 · 1.1.4. The disclosure norms for secondary benchmarks should be consistent with those for primary benchmarks, as outlined in the SEBI Circular dated December 2022, and the APMI
7 · 1.1.5. The format for disclosing secondary benchmarks should be the same as that for primary benchmarks, as followed by Portfolio Managers with reference to the SEBI Circular dated December 16, 2022 and the APMI Circular dated March 23, 2023 pursuant to issuance of SEBI letter dated December 16, 2022.
7 · 1.1.6. Change of secondary benchmark: Any change in secondary benchmark shall follow the same process as of changing the primary benchmark, and all rules and regulations regarding such a change will apply.
7 · 1.1.7. APMI shall not display the secondary benchmark's performance on its website. Only the primary benchmark's performance will be displayed.
7 · 1.1.8. Once selected, the Portfolio Manager must show, in all communication to customers or the public where past performance is tabulated or charted, the performance of the secondary benchmark in the same manner as the primary benchmark.
7 · 2. APMI is advised to communicate the above to all PMs
8 · 1. In order to enhance the scope of offsite supervision over qualitative compliance requirements and to nudge the Portfolio Managers about their regulatory obligations, Principal Officer shall be required to submit a signed declaration of specific compliance requirements and upload supporting documents in case of other compliance requirements.
8 · 2. The details of these compliance requirements and the relevant documentation, as mentioned in the Annexures, were finalized in consultation with APMI and industry participants. The compliance requirements under this module may be updated by the SEBI from time to time.
8 · 3. In order to implement the same, SEBI has developed a module i.e. Compliance Monitoring Module (CMM) in PARAS Portal for Portfolio Managers for compliance reporting of qualitative aspects. The details related to the working of CMM is as below:
8 · 3.1. Process: Principal Officer of the Portfolio Manager shall be responsible for submitting responses.
8 · 3.2. Frequency of submission: Frequency of submission on PMS Portal will be quarterly for all the requirements. However, to ensure ease of compliance, the submission of the documents will be event based such that document submission is required only where there is change from the previous submission. For instance, for the requirement 'Whether independent chartered accountant has certified that the contents of the Disclosure Document shared with clients are in compliance with regulatory requirement', if there is a change in the Disclosure Document, the PM will upload revised independent CA certificate certifying the contents of DD. Wherever there is no change, the Portfolio Manager can indicate no change from previous submission.
8 · 3.3. Upload of supporting documents: With respect to 26 compliance parameters, Principal Officer will be required to
8 · 3.4. Applicable timelines: Principal officer will be required to submit their responses within one month from end of reporting period starting from Q1 of FY 2025-26. Accordingly, first such submission shall be made by PMs for period April-June 2025 by July 31, 2025.
8 · 4. In view of above, APMI is advised to circulate these Guidelines to all Portfolio Managers promptly, and the Portfolio Managers shall be advised to place these Guidelines before their Board/Partners, and comply with the said Guidelines as per the timelines stipulated in this letter.
10 · The funds of discretionary clients are managed individually and independently by us without partaking the character of a Mutual Fund and we have followed all directions of our non -discretionary clients with respect to fund management.
11 · We act in a fiduciary capacity with regard to the client's funds.
12 · The funds of all clients are kept in a separate accounts maintained in a Scheduled Commercial Bank.
13 · We transact in securities within the limitation placed by the client himself with regard to dealing in securities under the provisions of the Reserve Bank of India Act, 1934 (2 of 1934).
14 · We have not derived any direct or indirect benefit out of the client's funds or securities.
15 · We have not lent the securities held on behalf of the clients to a third person except as provided under the regulations.
16 · Money or securities accepted by us are invested or managed in terms of the agreement between us and the client.
17 · We have an alert based system in place to monitor compliance with the prudential limits on investments.
18 · We have not invested the clients' funds in the portfolio managed or administered by another portfolio manager.
19 · We have not invested client’s fund based on the advice of any other entity.
20 · We confirm ordinarily purchasing or selling of securities separately for each client and in the event of aggregation of purchases or sales for economy of
21 · We have segregated each clients' funds and portfolio of securities from his/her own funds and securities and are responsible for safekeeping of clients' funds and securities.
22 · We have provided audited portfolio accounts to all clients as per Regulation 30.
23 · Statements were furnished to all the client highlighting the details as per Regulation 31(1).
24 · All clients whose contracts were terminated in the current quarter were provided with statement of account as per Regulation 31(3).
25 · All related party/associates transactions were carried out in compliance with regulatory provision.
26 · We have dispatched/sent physical copy of periodic report to clients as required under Regulation 31(1) of SEBI(PMS) Regulations, 2020 in instances of failure/rejections/returned undelivered emails regarding the same.
27 · Signature of the Principal Officer
SEBI/HO/IMD/IMD - POD - 1/P/CIR/2025/104 — THE SECURITIES AND EXCHANGE BOARD OF INDIA ACT, 1992 — Roop's Law Assist Statutes